DesignSocial Design
Social Media Design in Melbourne
Ruana Soul Studio designs the system behind a social feed: the grid it is planned on, the post templates the team fills in, and the calendar that says what goes out and when. The point is that posting stops depending on a designer being available, while the account still looks like one brand.
A feed that holds together, without a designer on call.
What every engagement includes
A feed grid
How the posts sit next to each other, not just how each one looks alone. A profile is read as a block of nine before anything is read as a post.
Post templates
A set covering the formats you actually publish — carousel, quote, announcement, product, story — built so filling one in is a five-minute job.
A content calendar
What goes out, in what order, and which template it uses. The part that keeps a channel alive in a busy month.
Type, colour and spacing rules
Written down, so a post made six months from now still belongs to the same brand.
Hand-off to your tools
Delivered in Figma or as editable Canva templates, depending on who on your team will be using them.
A short working session
We walk your team through the templates once, so they are used rather than admired.
Who it's for
Brands posting inconsistently
Where the channel goes quiet whenever the person who makes the graphics is busy.
Teams without a designer
Who need to publish weekly and currently improvise each post.
Businesses after a rebrand
Whose new identity has not reached the feed yet.
Studios and agencies handing over
Who need the client to be able to keep the look going once the engagement ends.
How it works
- 01 · AUDIT
What you publish now, what performs, and where the look breaks.
- 02 · PLAN
The formats you actually need — usually fewer than expected.
- 03 · DESIGN
Grid and templates, drawn against real content rather than placeholder text.
- 04 · HAND OVER
Files in your tools, plus a walkthrough with whoever will use them.
- 05 · ADJUST
One round after you have posted with them for real.