Web & AppsSearch Strategy
SEO and AEO Strategy in Melbourne
Ruana Soul Studio works on search and answer engine optimisation in Melbourne. SEO improves how a site ranks in Google for the terms customers use; AEO prepares the same content to be quoted by AI summaries and voice answers, through clear headings, FAQs, schema markup and copy that answers the question outright.
Optimising your digital footprint for search and AI. Ensuring your brand is visible and authoritative.
What every engagement includes
Keyword and intent research
The terms your customers actually type, separated from the terms the industry likes to say about itself.
Technical and structural work
Headings, metadata, canonicals, internal linking and the site structure search engines read before they read any copy.
Schema markup
Structured data so a machine can tell what your business is, what it offers and where it operates.
Content built to answer
Pages and FAQs that answer the question directly, which is the format answer engines quote.
Local visibility
Melbourne and Victoria search, including the Google Business Profile that local results lean on.
Measurement
Analytics and Search Console configured, so the work can be judged against something.
Who it's for
Local businesses
Companies that need to be found by people searching in Melbourne and Victoria.
Businesses with a site nobody finds
A good website that was never built to be discovered.
Brands worried about AI search
Businesses watching answer engines take the click that used to reach them.
Teams launching a new site
Structure done at build time is far cheaper than structure retrofitted.
How it works
- 01 · AUDIT
What ranks now, what does not, and what is structurally in the way.
- 02 · RESEARCH
Keywords, intent and what competitors already hold.
- 03 · FIX
Technical and structural work on the site itself.
- 04 · BUILD
Content and schema written to answer real queries.
- 05 · MEASURE
Analytics and Search Console watched, then adjusted.