DesignBrand Strategy
Brand Identity and Design in Melbourne
Ruana Soul Studio designs brand identities in Melbourne: strategy first, then the logo, typography, colour and the assets that carry them. Everything is delivered as one documented system with guidelines, so the brand holds together across a website, a shopfront and a social feed instead of drifting.
Crafting distinct identities that resonate and endure. Building assets to elevate your brand's story.
What every engagement includes
Strategy before design
Who the brand is for and what it stands against. Every visual decision afterwards has something to be right or wrong about.
Logo and identity system
Not one mark but the set a real business needs: the variants, the lockups and the sizes it has to survive.
Typography and colour
Chosen to work in the places the brand actually lives, including a phone screen and a printed page.
Brand guidelines
Documented, so anyone who touches the brand later, including us, applies it the same way.
The assets that carry it
The pieces the business needs to start using the identity rather than admire it.
Who it's for
Small businesses in Melbourne
Cafés, boutiques, trades and professional services that outgrew a logo made in a hurry.
New ventures
Brands being built deliberately from the start.
Businesses that changed
Companies whose offer moved on while the identity stayed where it was.
Teams about to rebuild a website
Identity first, then the site, is cheaper than the reverse.
How it works
- 01 · TALK
The business, the market and the people it is trying to reach.
- 02 · POSITION
What the brand is and what it refuses to be, agreed in words before anything is drawn.
- 03 · DESIGN
The mark, the type, the colour and the system around them.
- 04 · DOCUMENT
Guidelines that make the identity usable by anyone.
- 05 · HAND OVER
Files and assets, organised so they can be found later.