Project Overview
Philip Grana is a tattoo artist working in Melbourne. For an artist, social media IS the portfolio. We produced content built around his work: tattoo showcases, process moments, and content that helps clients see his style and book with confidence.
The Challenge
Tattoo portfolios are judged on detail and style. The content had to present the work honestly and beautifully — good light, good framing, close detail — while keeping the feed consistent with the artist's identity.
Our Solution
We created a content approach centred on the work itself: clean presentation of finished tattoos, behind-the-scenes process shots, and consistent captioning that answers booking questions before they're asked.
The Outcome
Philip now has a social presence that presents his portfolio clearly and consistently, making it easier for potential clients to see his style and feel confident booking.
