Project Overview
Move On Tech Service (MOTS) provides nationwide field service for distributed machine networks — installations, preventive maintenance, repair, and logistics across 35+ US states, supporting around 3,000 machines, including as an official field service partner to major Bitcoin ATM operators. We developed their visual identity to match the scale and discipline of their operation: a system that works across trucks, uniforms, reports, and digital.
The Challenge
Field service companies live on trust and accountability. MOTS needed a brand that communicated scale, precision, and reliability at a glance — one that could sit on a technician's uniform, a service report, and a website with the same authority.
Our Solution
We built a confident identity system with a strong mark, a technical colour language, and practical application guidelines for the many touchpoints a field operation produces — from dispatch documents to vehicle branding. The system was designed to be applied by non-designers in the field without diluting the brand.
The Outcome
MOTS now has a consistent, professional identity across its national operation — from documentation and vehicles to its digital presence — supporting the credibility it needs to win and retain large network contracts.
