Project Overview
Karim is a cosmetics and accessories retailer based in Barrancabermeja, Colombia. They approached us to build a brand that could carry their expanding catalogue — from skincare and makeup to fashion accessories — across a physical store, packaging, and digital channels. We developed a complete visual identity: logotype, colour system, typography, packaging details, and guidelines that let their team keep the brand consistent as the catalogue grows.
The Challenge
The cosmetics market in Colombia is crowded with imported brands with polished but interchangeable identities. Karim needed a brand that felt local, warm, and personal, while still looking professional enough to compete with international names — across packaging, social media, and the store itself.
Our Solution
We built the identity around a distinctive logotype and a warm, confident colour palette that stands out against the usual clean-minimal skincare aesthetic. Every element — from packaging details to social templates — was designed to work as a system, so new products and promotions can ship without the brand drifting.
The Outcome
Karim now operates with a consistent identity across its store, packaging, and social channels. The system gives the team a clear visual voice they can apply to new products and campaigns without starting from scratch.
