Project Overview
Summit Events runs premium professional development conferences for the architecture and design industry. For their flagship annual event, they needed a landing page capable of driving ticket sales, communicating a packed agenda, and handling real-time updates as speakers were confirmed — all while reflecting the premium positioning of the event itself.
The Challenge
Event landing pages live and die by one thing: conversion. But this one also needed to function as a live information hub for weeks before the event — updating speaker bios, session times, and venue details without developer intervention.
Our Solution
We built a high-fidelity landing page connected to a lightweight CMS for agenda management. The ticketing flow is integrated directly into the page with a drawer-style checkout — no redirects. Above the fold we put the single most important piece of information: the date, the city, and the CTA. Everything below supports the decision to buy.
The Outcome
Tickets sold out in 11 days — 3 weeks ahead of their previous record. The page handled 4,200 unique visitors on launch day with zero downtime. Conversion rate on the ticketing CTA was 8.4%.
