Project Overview
Café Stories is a specialty coffee and community space in Fitzroy, Melbourne. They built their following through genuine hospitality and great coffee — but their social presence wasn't doing justice to the experience they create daily. We were brought in to build a content system that felt as considered as their café itself.
The Challenge
The café team had no dedicated social media person. Content was inconsistent, irregular, and shot on phones without a visual strategy. They were losing potential new customers who were 'doing research' on their Instagram before visiting.
Our Solution
We created a complete social content system: a grid template set in Figma, a story frame library, a photography brief for their team, and a 3-month content calendar. The visual system uses warm tones, close-up textures, and a consistent typographic voice. We trained the team to produce content themselves using the templates — no ongoing agency dependency required.
The Outcome
Follower growth increased 340% in the first three months. Post reach tripled. Walk-in foot traffic increased noticeably, with customers frequently mentioning Instagram as their discovery point. The team now produces consistent content independently.
