Project Overview
Ruana Soul Studio is a brand identity and web design studio based in Melbourne, Australia. We specialize in creating unique and memorable brands that stand out from the crowd.
The Challenge
Ruana Soul Studio is a brand identity and web design studio based in Melbourne, Australia. We specialize in creating unique and memorable brands that stand out from the crowd.
Our Solution
We built the identity around the idea of 'botanical precision' — the meeting point of science and nature. The primary mark is a geometric interpretation of a botanical cross-section. We specified premium uncoated stocks for packaging, with foil accents in sage green and warm gold. Every touchpoint — from outer box to product insert — was designed as a considered ritual object.
The Outcome
We helped transform Ruana Soul Studio from a freelance operation into a recognized design studio. By clearly defining their niche, refining their visual systems, and launching a modern, strategic website, we created a foundation that has supported consistent client acquisition and industry recognition. The studio now operates with a clear point of view and a visual presence that reflects the quality of work they deliver.
